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meet patty

entrepreneur + business development coach

Meet the mastermind behind this revolutionary med spa management franchise—our founder, a Canadian dynamo with an inspiring background.

Born to first-generation immigrants from Argentina and Uruguay, she quickly realized the vast opportunities that awaited her in the USA. Armed with the belief that hard work yields great rewards, she fearlessly carved her path in the business world, building, managing, and even owning multi-million dollar enterprises.

After a remarkable thirteen-year journey in the digital marketing industry, she knew it was time for a change. Seeking a deeper sense of fulfillment, she divested from her successful agencies and ventured into industries that brought her immense joy, her true calling was revealed when she discovered her passion for helping others gain confidence—a trait she had overcome in her own life.

With unwavering determination, she transitioned into the world of business development and management consulting, specializing in spas, salons, and wellness studios. Her expertise was sought after by prestigious med spa franchises in need of transformation. For five transformative years, she poured her heart and soul into revamping and cash flowing these businesses, as well as other individually owned med spas, serving over 17,000 clients and realizing that med spa management had become her passion project.

In 2019, her vision came to life with the launch of Lüz Lounge—a successful med spa management franchise concept that had been meticulously tested in Santa Monica for three years prior. At Lüz Lounge, our mission is simple: to provide affordable, results-driven med spa services for everyone. But we don't stop there. We are proud to be industry disruptors, empowering our nurses by training them to prepare for their own mobile practice or med spa, and we invite aspiring franchise partners to join us in this incredible journey.


With a treasure trove of thirteen years' worth of tools, techniques, and tested strategies that thrive in any economic condition, our founder is passionate about sharing her knowledge. Preserving the integrity of the med spa industry is crucial, and she is dedicated to empowering aesthetic nurses, doctors, and med spa owners to reach new heights.

The story of Lüz Lounge is a testament to resilience, adaptability, and the power of pursuing one's passions. As you explore our website, you'll discover how our founder's unwavering belief in herself led to the creation of a game-changing med spa franchise. Get ready to be inspired, enlightened, and motivated to embark on your own journey of success, as you witness the transformative power of merging passion and purpose.

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